London Natural - About Us
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About Us

It's all in the name.  We are a London based company that believes in using the best natural ingredients in our products.

Giles & Abderazzak in EssaouiraThe idea for the company was born when Giles Whiteley, the founder, spent a month in Essaouira, Morocco with his wife Erin. Giles already made products with natural oils and during their time there he met local producers of Argan oils. He learned more about the incredible properties of the oil and also the varying qualities that were available. With the help of a new friend, Abderazzak, a local businessman and cheese maker, he found a producer of very high quality fair trade organic Argan oil and took samples back to the UK already with vision of a company that would supply the best cosmetic oils and other natural products available.

When you buy from London Natural you can be certain that you are getting the best possible quality.  We will never compromise on what we accept for our products.

You'll have noticed that we don't have lots of products.  It's about quality not quantity for us, we have more products in the pipeline and will be launching them when we are happy that they are as good as they can be. There is no rush after all.

If you'd like to know more you can email us at or send us a tweet @londonnaturalco.